A negative comment on the web can be lethal,
especially if your business is being gunned down by influential
bloggers or Twitter users. Even with that in mind, we still can’t
guarantee that we won’t receive a bad comment. We have to prepare for
and learn to deal with its consequences.
Econsultancy and bigmouthmedia
surveyed marketers to find out how they handle negative buzz.
Unsurprisingly, engaging directly with the publishers is the method
that marketers use most often (47 %).
Other methods include:
The Best Method?
A popular method might not be the best method for you.
There isn’t any hard and fast rule towards tackling a social media disaster.
It depends on the situation, the audience and the background of the
publisher (e.g. Satire blog generally requires proper attention).
Via eMarketer, Stock photos powered by Pixmac