If you are owner of a company, and your business are behind your competitors, you should start thinking why can they buzz up their brand so quick into the market. In Asia, social media marketing are still the new words for non-IT enterprise. A good example is Hong Kong, a city that looks modern but actualy lack of experience about latest technqiues in Internet, Social Media and Tech. I meet some Hong Kong SMEs, 80% of them are not really open-mind to do branding over the Internet social media. When they think about doing business online, the first things come to mind is get a online shop and selling products online.  Everytime, I heard that I will answer:
"Yes,this is a must for your company, but beside that you need a cost- effective way to promote it".

Here are some good article explain the WHY your company need to join the new web world. 

Web 2.0 tools may be making their way into the corporate world, but businesses need to ask
themselves to what extent do they need these technologies, an analyst cautions.

http://www.zdnetasia.com/news/internet/printfriendly.htm?AT=62033088-39001260c

 

 5 Reasons to Deploy a Corporate Social Network

  1. 5 Reasons to Deploy a Corporate Social Network
  2. 'Social Networks Build Better Customer Relationships'
  3. 'Social Networks Improve Knowledge Management'
  4. 'Social Networks Facilitates Recruiting and Retention'
  5. 'Social Networks Increase Business Opportunities'
  6. 'Social Networks Build Community'
  7. '...And 3 Challenges Of Corporate Social Networks'
  8. 'Social Networks Can Be Time Intensive'
  9. 'Social Networks Mean Giving Up Some Control'
  10. 'Social Networks Challenge the Organization Chart'

 Four way social network can build business

http://www.bnet.com/2403-13070_23-219914.html

 

How to use social network for business

http://www.socialnetworking-weblog.com/50226711/how_to_use_social_networking_for_business.php